Market Trends in Kiosks

The demand for a convenient and user-friendly shopping environment is increasing

As customers shift more towards online shopping rather than physical stores, the demand for a convenient and user-friendly shopping environment is increasing, driving the growth of the interactive information kiosk market.

According to Raydiant’s Consumer Behavior Survey, 46% of respondents stated that if given a choice, they would choose to shop in physical stores rather than online. 60% of respondents permanently abandoned a retailer due to a poor in store experience.

Digital technologies such as self-service kiosks can create more attractive experiences than traditional advertising channels, and digital content can be more contextual by displaying the correct message at the right time and in the right location.

Self-service terminals help improve the checkout experience by reducing queuing. Kiosks can also be used as additional sales tools to meet impulse shopping needs. Customers can use kiosks to search for products online, make purchases on the spot, and get them in a few minutes.

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